Ocean Spray Social Content

Role: Art Direction

Ocean Spray is a Massachusetts-based, family-owned cooperative that has been around since the 1930s. The creative team at Weber Shandwick worked to develop a new photography style that spoke to Ocean Spray’s core customer base, while staying true to the brand’s traditional roots.

As part of our monthly social content plan, I led the creative direction for photo and video shoots, and managed the process from concept to execution. I was responsible for developing moodboards, sourcing talent, managing the schedule and client relations, directing photographers, prop stylists, and food stylists on set, and producing the final photo and video assets.