A Family Affair Microsite
Thanksgiving is a major holiday and revenue driver for Ocean Spray, a farmer-owned co-operative best known for cranberry products. My team developed a digital experience that achieved three key goals around the holiday: inspire customers with cranberry recipes, showcase the traditions of Ocean Spray farmer families, and generate site traffic.
Art direction, interaction design, graphic design
Heath Robbins (photography), Janine Maggiore (prop styling), Sunny Ricks (food styling)
The site begins with a cross section of three Thanksgiving tables featuring appetizers, the main meal, and desserts. Each table scene is associated with a different family and region in North America: Massachusetts, Wisconsin, and British Columbia.
The Dempzes family (from Wisconsin) hold a Thanksgiving get-together every year in their rustic barn. Family and friends come together for football and lots of appetizers.
Touchpoints within the scene reveal bits of family history, how-to video content, and appetizing table inspiration. This scene is a near exact replica of the Gilmore’s real dining room, including the family tree above the green mantel.