This summer, the creative team was asked to produce an inspiring video to be played for staff at our annual retreat. The tricky part: due to timing, we needed to either use existing content or gather footage without going on the road ourselves. I proposed a concept that involved our Brand Ambassadors filming themselves in iconic locations, answering a prompt about why they travel. The hope was that by asking Ambassadors to do this all over the world, we’d receive enough heartfelt, funny, and/or quirky responses to string together into a powerful video.

Along with our ACD/Copy, Tom Corbett, I developed and refined our prompt for the Ambassadors, as well as drafted written instructions for filming. By the end of the summer, we reviewed and categorized over 80 video submissions.

Video editing, animation, and sound design was all done by our videographer, Brady Griffin, with input from Tom and myself.