MOO April Sale
MOO’s April Sale featured business cards, stickers, and notebooks, and the hero photography needed to highlight these products as well as a prominent sale message. A cross-pond collaboration between Boston and London offices, the April Sale creative was extended across moo.com and a variety of digital marketing assets.
Art direction, design
Millie Davies (concept), Georgie Lord (photography), Alicia Costa (retouching), Matt Field (animation)
Localization is a challenge when developing global sale creative; we had to ensure the concept could work across numerous languages (as seen below).
The concept for April Sale emphasized product details like gold foil — magnification was used to highlight these special finishes.