Sarah Heingartner
Portfolio
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MOO April Sale

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MOO April Sale 

MOO’s April Sale featured business cards, stickers, and notebooks, and the hero photography needed to highlight these products as well as a prominent sale message. A cross-pond collaboration between Boston and London offices, the April Sale creative was extended across moo.com and a variety of digital marketing assets.


My role

Art direction, design

Collaborators

Millie Davies (concept), Georgie Lord (photography), Alicia Costa (retouching), Matt Field (animation)

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Localization is a challenge when developing global sale creative; we had to ensure the concept could work across numerous languages (as seen below).

 
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The concept for April Sale emphasized product details like gold foil — magnification was used to highlight these special finishes.

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