Sarah Heingartner
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MOO Holiday Campaign

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MOO Holiday Campaign 

MOO’s holiday campaign required the development of visuals for a complete takeover of moo.com as well as digital and social advertising, direct mail, and email marketing assets. I was responsible for the creative concept and art direction in addition to managing the delivery of over 600 assets.


My role

Concept, art direction

Collaborators

Georgie Lord and Rob Wilson (photography), Alicia Costa, James Borrows, Jemal Mustafa, Jen Epervary, and Emily Wheeler (retouching), Matt Field (animation)

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Above: A landing page for MOO Business Services, one of several created for the campaign

The campaign concept was inspired by festive holiday storefronts. Gold translucent blocks were used to elevate MOO products, inspiring customers to purchase their own suite of holiday items.

 
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Above: A 5x7” gold foil postcard sent to prospective customers
Below: A series of images used for social and digital advertising

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