MOO Interactive Takeover
MOO’s digital advertising takeover on WeTransfer.com giving us 100% share of voice on two dates. I was responsible for developing a creative concept that would not only drive traffic and engagement, but make smart use of WeTransfer’s interactive ad capabilities.
The concept gave users the ability to cycle through and explore a series of scenes (based on top customer verticals), all featuring MOO printed products and unique designs. Our takeover had a click-through rate (CTR) of close to double our typical benchmark, and resulted in over 1 million impressions.
Concept, art direction, styling, interaction and graphic design
Tara Bouley (copy), Joel Benjamin (photography), Alicia Costa (retouching)
Hovering over a product brings up more detail, and each product links out to a shoppable landing page. The user is also able to scroll through the various scenes using the controller at the bottom of the wallpaper. I was responsible for working with the WeTransfer development team to get the interactivity exactly as we wanted it.
View the wallpaper in action here: https://adpreview.wetransfer.com/new/?name=moo/1901/interactive_us_v8
I created a design suite for each scene, purchased all props, and handled styling on set.
For the scene above, I also art directed the imagery within each product design.