As part of MOO’s social and content strategy, the creative team developed highly detailed (but sadly fictional) businesses to display MOO’s premium paper and fancy foil finishes. In this case, I was asked to develop an identity system and product suite for an unnamed boutique hotel, and bring it to life through photography and animation.

The Roame Hotel & Bar was dreamed up as a refuge for the global traveler. The brand identity is designed to be inviting and trustworthy, and draws inspiration from classic hotels, while mixing in contemporary elements.