Ultimate Break
Brand Photoshoot
creative direction / art direction / photography
In September 2025, we brought together 8 Ultimate Break travelers (all strangers) for a 9-day shoot across 4 cities. As we bounced between Greece, Rome, and London, we focused on capturing the real emotions that come with getting up close to iconic landmarks, jumping into hands-on cultural experiences, and (most importantly) the friendships that form along the way.
Between 5 a.m. wake-ups, many instances of singing/dancing in public, and buying gelato at every turn, our small but mighty in-house crew helped shape an unforgettable brand experience.
As part of a 4-person team on the road, I was responsible for overall creative direction, as well as acting as a second shooter in key locations.
Casting call
We put out an open casting call via our social channels, encouraging anyone who had traveled with Ultimate Break at least once to apply. We combed through over 700 video submissions to find an incredible group of personalities. For most of the cast, the locations we visited were brand new, fueling authentic reactions and high-energy moments.
And we gave them disposables ;)
behind the scenes
✈
🇧 🇹 🇸
✈
behind the scenes ✈ 🇧 🇹 🇸 ✈
Project team
Photographers: Mary Grace Cronin and Sarah Heingartner
Producer: Kate Nolan
Production Assistant: Kiana Cook