MOO Social Content

branding / art direction / design

Creativity has always been central to the MOO brand, and its social channels are a place to inspire customers with clever product use cases, quirky business ideas, and great design. The creative team was tasked with developing our own (fictional) businesses to showcase MOO products in their best light.

Below are examples of brands I developed, in addition to their imagined environments, brought to life through art direction.

The Mat

While many of the fictional brands we created were tailored to certain industries, there was always room for something a little different. In this case, I teamed up with our copywriter to create The Mat, the trendy laundromat you wish would set up shop across the street. Designed to launch in time for spring cleaning, The Mat’s print suite features business cards, postcards, stickers, and posters.

In Real Life Series

When MOO customers share their work on Instagram, they often offer a glimpse of the brand behind the print products, whether that be a single prop or a whole scene. To tap into this lifestyle aesthetic, our team launched a series of images we called MOO IRL. I was responsible for the design of these brands and the creation of a world around them through art direction and photography. All sets were built in MOO’s in-house studio.